OCRA Email Marketing -

Cause Marketing Proposal Form

Thank you for your interest in becoming a Cause Marketing Partner of Ovarian Cancer Research Alliance. Before filling out the form, please read our OCRA Corporate Guidelines. Please fill out the form below. Once your form has been submitted, you will be redirected to the OCRA website. This means your information has been received. If you have any questions, please contact Nikki Wargo at nwargo@ocrahope.org.

Company Background:

Company*

Company Website*

Point of Contact:

First Name*

Last Name*

Email*

Street Address 1*

Street Address 2

City*

State*

Zip Code*

Phone*

What is the nature of your business?*

When was your company established?*

Number of employees?*

Please list any past experience with other charities:*

Why have you chosen OCRA as a beneficiary of your program?*

Your Program Description: .

Please describe your product or service involved in the program to support OCRA, or describe program: *

What is the suggested retail price of the product or service?*

Where will the product or service be sold or offered?*

When will the selling period begin and end?*

When will the products be available at retail?*

What is the number of units you are producing?*

What outlets will you sell the item through?*

How will you promote the program? (e.g. advertising, public relations, web, digital, social, etc.) *

Will OCRA be the sole beneficiary of this promotion?*

Yes

No

If not, please list the other beneficiaries:*

What will be expected of OCRA in the relationship?*

DONATION STRUCTURE

Typically promotions benefitting OCRA are structured using the guidelines below:

Guaranteed minimum donation (starting at $5,000) for total products sold or a flat donation (starting at $10,000). Please note, if your company does not sell all the product or services before the promotion ends, your company is still contractually required to pay the full guaranteed donation amount to OCRA.

The donation will vary depending on several factors including:

Length of promotion

Use of OCRA trademarks (e.g. name and logo, etc.)

Volume of products or services being sold

For all first time partners, OCRA requires 50 percent of the guaranteed donation or minimum donation within seven days of contract signing..

Are you making a donation per product sold or a flat donation (a set amount based on the volume of products or services), regardless of how many products or services are sold? *

If you are making a flat donation, regardless of sales, what is your guaranteed flat donation? *

If you are making a per product donation (donating at least 10 percent of the retail price), please identify the amount per product you intend to contribute to OCRA. *

If you are making a donation based on products or services sold, what is your guaranteed minimum donation for this program? The per product donation will be accrued against the minimum donation.*

If you are doing a round-up at register or a donation at checkout, what is your guaranteed minimum donation for this program?*

DISCLOSURE REGULATIONS

Cause-related marketing programs that benefit OCRA are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. There regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising, social messaging and promotional materials in clear and unambiguous terms. Transparency is mandatory.

If your program is accepted, OCRA will work with your company to suggest appropriate disclosure language.

For more information about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions), please visit www.give.org/for-charities/How-We-Accredit-Charities/.

Contact nwargo@ocrahope.org for questions or more information.