Cause Marketing Proposal Form
Thank you for your interest in becoming a Cause Marketing Partner of Ovarian Cancer Research Alliance. Before filling out the form, please read our OCRA Corporate Guidelines. Please fill out the form below. Once your form has been submitted, you will be redirected to the OCRA website. This means your information has been received. If you have any questions, please contact Nikki Wargo at firstname.lastname@example.org.
Your Program Description:
Length of promotion
Typically promotions benefitting OCRA are structured using the guidelines below:
Guaranteed minimum donation (starting at $5,000) for total products sold or a flat donation (starting at $10,000). Please note, if your company does not sell all the product or services before the promotion ends, your company is still contractually required to pay the full guaranteed donation amount to OCRA.
The donation will vary depending on several factors including:
Use of OCRA trademarks (e.g. name and logo, etc.)
Volume of products or services being sold
For all first time partners, OCRA requires 50 percent of the guaranteed donation or minimum donation within seven days of contract signing..
Cause-related marketing programs that benefit OCRA are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. There regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising, social messaging and promotional materials in clear and unambiguous terms. Transparency is mandatory.
If your program is accepted, OCRA will work with your company to suggest appropriate disclosure language.
For more information about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions), please visit www.give.org/for-charities/How-We-Accredit-Charities/.
Contact email@example.com for questions or more information.